Pragmatic Play, a leading content provider to the igaming industry, has appointed former Rank Digital head of gaming product, Bhotesh Maheshwari, as its new vice president of commercial strategy and operations as the company looks to “further cement its position as a top tier supplier in regulated markets.”

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The company says Maheshwari’s core responsibilities will include “overseeing commercial operations and building closer product partnerships with leading operators across Europe while expanding Pragmatic Play’s footprint in newly regulated territories across the globe.”

The 39-year-old will also head Pragmatic Play’s Gibraltar office which serves UK, German, Spanish and Portuguese operators.

Julian Jarvis, chief executive officer at Pragmatic Play, said: “We are thrilled to have Bhotesh join us, and look forward to his impressive industry experience benefiting our growing team.

“The projects he has previously been involved with and the impact they have had on development in his previous roles bode very well for his future with us.”

Bhotesh Maheshwari said: “I look forward to working closely with the founders and management team at Pragmatic Play which has established itself as a leading multi-product provider in our industry in a very short time.

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“We have hugely exciting expansion plans within regulated regions and new product verticals and it’s fantastic to be embarking on this next phase of growth for the company.”